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- Message Creation
- Positioning
- Branding
- Launch planning
- Category creation
- Funding assistance
- Organizational guidance
- Analyst Relations, Public Relations planning and execution
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- Own a distinctive, differentiated brand valued by leading influencers and the market as a whole
- Generate crisp corporate overview.... for your website.... for your image...
- Create strategic launch plan for startups in crowded, competitive market
- Refreshed message and positioning for established entities
- Transition message from early stage tech startup to maturing profitable IPO candidate
- Analyze organization and recommendations for change
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- Combination of early stage, revenue-generating private to publicly traded vendors in enterprise, carrier and component sectors of communications and IT
- Sales --> Analyst Relations --> Corp Comm --> Corp Mktg
- Developed unique process to establish crisp, differentiated position/message and proven methods to deliver into marketplace with the goal of providing air cover for sales and increased valuation
- 4 VC funded startups with successful exits
- 4 established vendors successfully launched and positioned
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